iPod Lounge Ad

Earbud Jack for What if Widgets

A great little gadget developed by What if Widgets deserved some great, simple packaging. Studio Picotee came up the with the concept of using the clear plastic card to capitalize on seeing the product through the backer and printing the earbud cord on the plastic so that the use is immediately obvious. Studio Picotee also did the copywriting for this little guy to give him some personality along with his instructions for use.

Studio Picotee continues to support JACK with advertising and marketing design, as well as booth design for MacWorld (photos to come).

The identity and business card for What if Widgets was also designed by Studio Picotee, using the + symbol as a play on both the phillips head screw/widget idea and the humanitarian aspect of the company, donating proceeds to non-profit organizations.