QuickBooks SimpleStart Pop-Up booth

From the Grow Marketing press release:

To further empower the 10+ million Americans who dream of doing their own thing, QuickBooks Simple Start is sponsoring a nationwide JUST START contest where one grand prize winner will receive $50K ... to get their business started or to take it to the next level... The campaign will come to life through the Just Start Lounge, interactive pop-up experiences inside high traffic commuter hubs. Here people can meet with Simple Start guides, small business consultants and entrepreneurs to get inspiration and free guidance to help them make the jump. Of course there will be detailed tutorials on how to use the free QuickBooks Simple Start software and all kinds of inside scoop, plus a chance to enter the contest by having the video contest entry filmed for you by a pro.

Studio Picotee brought this vision to life by designing the campaign logo, graphic panels for the booth, developing the gallery display in the booth, designing the support collateral (CD packaging, advertising, give-aways, staff uniforms, etc.), providing design feedback on the internally designed website, as well as creating compelling presentations to sell the concepts through to key stakeholders.

Rainy debut in Seattle

Grand close at Grand Central in New York City


Campaign Logo

Booth transport truck

Entrepreneur Gallery Walls

“I Resign” video confessional

“I did it” entrepreneur table

Talk to an expert station

CD packaging